They weren’t working a strategy, they didn’t have a label at the time, and they definitely didn’t have money to blow on ‘playlist payola’ (and if you think you don’t need that, read this). We asked this group how they got slotted onto their plum playlists, and they told us they’re not sure exactly how it happened. We’ve seen this happen before, particularly to singer/songwriter Perrin Lamb, who scored more than $40,000 after getting slotted onto some heavily-streamed coffeehouse playlists (which powered more than 10 million streams). Lightning can strike, however, if the right influential playlist curator stumbles upon your music. That’s becoming increasingly difficult for smaller artists, both on Spotify and various Spotify alternatives. While still label-less, they somehow managed to get onto a few Spotify featured playlists. Which means they can finally answer the question: how much does Spotify pay for 1 million streams? Now, the group has inked an indie label deal and is quickly gaining steam within a specific EDM niche while generating lots of Spotify streams. The artists who shared this statement were unsigned until just a few months ago. This is the largest spreadsheet of Spotify royalties we’ve ever received. If you’re wondering how much Spotify pays for 1 million streams, we have the answer.
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